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  • An Introduction to Brand
  • An Introduction to Brand
    Apply > Build Your Brand
  • Throughout the whole application process, your personal and professional brands are the basis of your competitiveness as an applicant. This video discusses what is your brand and why is it important, how to use your brand to your advantage, and some examples to get the ball rolling.
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  • What is an Admissions Brand?
  • What is an Admissions Brand?
    Apply > Build Your Brand
  • Fundamentally, a brand is built to differentiate something, and in admissions, that “something” is you! With the power of a strong, differentiated brand behind you, you can break away from the crowd and get accepted.
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  • How to Build An Admissions Brand
  • How to Build An Admissions Brand
    Apply > Build Your Brand
  • So far we've covered what a brand is and why it's important, but how do you actually build a brand? This video will teach you the steps for building a brand and tell you how you'll know when you have a good one.
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  • How to Utilize Your Admissions Brand
  • How to Utilize Your Admissions Brand
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  • See how your brand can be applied to each application section, including resume, short answer, essay, and interview. Learn how the experts think about mitigating weaknesses with brand. And find out how you should distribute your key character traits and stories across the entire application.
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  • Build Your Brand Template
  • Build Your Brand Template
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  • Use this template to brainstorm possible character traits, find great stories, and mitigate potential weaknesses. Craft your grad school application persona into a well-defined brand that admissions committees will love using this super useful guide.
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  • Branding Checklist
  • Branding Checklist
    Apply > Build Your Brand
  • Make sure your graduate school admissions brand is as good as you think it is. This checklist will help you keep track of the most important aspects of your brand and ensure it's well thought out.