Expert Help
    Save Saved
  • An Introduction to Brand
  • An Introduction to Brand
    Apply > Build Your Brand
  • Throughout the whole application process, your personal and professional brands are the basis of your competitiveness as an applicant. This video discusses what is your brand and why is it important, how to use your brand to your advantage, and some examples to get the ball rolling.
    Save Saved
  • What is an Admissions Brand?
  • What is an Admissions Brand?
    Apply > Build Your Brand
  • Fundamentally, a brand is built to differentiate something, and in admissions, that “something” is you! With the power of a strong, differentiated brand behind you, you can break away from the crowd and get accepted.
    Save Saved
  • How to Build An Admissions Brand
  • How to Build An Admissions Brand
    Apply > Build Your Brand
  • So far we've covered what a brand is and why it's important, but how do you actually build a brand? This video will teach you the steps for building a brand and tell you how you'll know when you have a good one.
    Save Saved
  • How to Utilize Your Admissions Brand
  • How to Utilize Your Admissions Brand
    Apply > Build Your Brand
  • See how your brand can be applied to each application section, including resume, short answer, essay, and interview. Learn how the experts think about mitigating weaknesses with brand. And find out how you should distribute your key character traits and stories across the entire application.
    Save Saved
  • Build Your Brand Template
  • Build Your Brand Template
    Apply > Build Your Brand
  • Use this template to brainstorm possible character traits, find great stories, and mitigate potential weaknesses. Craft your grad school application persona into a well-defined brand that admissions committees will love using this super useful guide.
    Save Saved
  • Branding Checklist
  • Branding Checklist
    Apply > Build Your Brand
  • Make sure your graduate school admissions brand is as good as you think it is. This checklist will help you keep track of the most important aspects of your brand and ensure it's well thought out.
    Save Saved
  • Meeting Schools On Campus
  • Meeting Schools On Campus
    Apply > Finalize Your Target Schools
  • While most applicants are eager to visit their favorite schools, most don’t realize the vital role it plays in the admissions process. Read on to gain insight on why visiting is so important, when to visit, and what to do while you’re there.
    Save Saved
  • Meeting Schools Off Campus
  • Meeting Schools Off Campus
    Apply > Finalize Your Target Schools
  • A well-informed and well-prepared candidate can do just as well with an off-campus visit. Read on to learn what to expect from an off-campus visit and how to make the most of it.
    Save Saved
  • How to Narrow Down Your List of Target Schools
  • How to Narrow Down Your List of Target Schools
    Apply > Finalize Your Target Schools
  • Narrowing down your list of target schools can be really difficult, especially when you have so many prospective schools. Through this video, you'll figure out where you should be in the process, why you can't apply everywhere, and which schools to eliminate from your list.
    Save Saved
  • How to Manage Risk in Selecting Schools
  • How to Manage Risk in Selecting Schools
    Apply > Finalize Your Target Schools
  • Graduate school selection is more complicated than the target, stretch, safety mantra applicants often hear. Career aspirations, undergraduate qualifications, and personal preferences all play a role.