So far we've covered what a brand is and why it's important, but how do you actually build a brand? This video will teach you the process of brand development, the steps for building a brand, and how you'll know when you have a good one.

Also in this step:

• An Introduction To Brand (Video)
• What Is An Admissions Brand? (Article)
• How To Utilize Your Admissions Brand (Video)
• Build Your Brand (Template)