Tech skills for non-tech
What tech skill does a non-tech needs to know to make it in Marketing/Communications? And to what extent?
Obviously Design tools like Photoshop or Indesign would be of help; HTML, CSS, Social Media, etc. But how about programming skill?
- Joe El Rady expert Hi Phuong. If your aim is to be a marketer (a marketing executive, marketing manager/director - an MBA type person) then you don't really need tech skills at all. Your job would be: to set or execute marketing strategy and direction; to analyze the efficacy of marketing; to analyze sales, usage, or other marketing related data; and, to devise marketing campaigns. The actual HTML, CSS etc would be handled/executed by your subordinates or other specialized personnel.