EMBA vs Northwestern MEDILL
I have been looking at MBA and EMBA school for a few years now and I just came upon this program at Northwestern, Masters in Integrated Marketing Communications.
Their focus is a strong marketing strategies, has anyone heard of it? I want to strategic data driven marketer for businesses, the best of it too :) I want to take this www.californiaseopros.com to a new level.
A little background from their website...What is IMC? (http://www.medill.northwestern.edu/imc/index.html)
Integrated marketing communications (IMC) is a strategic approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.
Thank you very much.
- Joe El Rady expert Hi Sanjit. MEDILL MIMC sounds like a strong marketing program. You should note a couple of key points. First, this program is not through Kellogg so you will not have the benefit of the renowned Kellogg marketing department, its professors, and its curriculum. Second, this program sounds great if you only want to focus on and study marketing. Sounds like the right set of tools to best serve your clients. However, you can learn what this program teaches through an MBA as well, simply by focusing your MBA on Marketing. The advantage to the MBA is that you would also gain a toolkit across other business disciplines (accounting, finance, management, strategy etc.) While you may not ever conceive of consulting your clients on these other areas, you will likely need to use them to grow and manage your company.
- Sanjit Mandal alum You took the words right out of my mouth, but it is always nice to hear an expert say it :) I'm looking at Babson for their entrepreneurial strength.
- Joe El Rady expert Excellent choice!